Google Ads Professionals

Ask for Google Ads dashboard screenshots with real ROAS/CPA data — not just impressions and clicks

Ask: 'What's the minimum ad budget for my industry?' — a specialist should give a realistic estimate, not vague promises

Make sure YOU will be the owner of the Google Ads account — many agencies retain accounts, making it difficult to switch partners

Check if they're Google Partner certified — it proves minimum experience and adherence to standards

Ask what happens if you don't see results in 2 months — the specialist should explain the optimization strategy, not promise miracles

Keyword Research & Strategy: Identifying the keywords your potential customers search for. Wrong keywords = wrong audience = wasted budget.

Campaign Setup & A/B Testing: Creating multiple ad variations, testing titles/descriptions/extensions. Optimization is data-driven, not guesswork.

Conversion Tracking: Measuring real results: forms, calls, purchases. Without conversion tracking, you don't know which ads perform.

Remarketing: Retargeting users who visited your site but didn't buy. Increases conversions by 70% by targeting 'warm' audiences.

Monthly Reporting: Detailed reports: CPC, CTR, ROAS, conversions, cost per conversion. You need to know exactly where your money goes.